Formly

Formly is a modern form-building platform that fundamentally reimagines how teams create, publish, and analyze forms. Instead of starting from a blank page or wrestling with rigid templates, users can describe the outcome they want in natural language to an AI agent like Claude, ChatGPT, Cursor, or Codex, and Formly generates a polished, high-converting form in seconds. The core philosophy is simple: you don't need a form, you need answers. Formly helps teams collect qualified leads, screen job applicants, gather honest feedback, manage event signups, and more by turning a simple goal description into a fully functional form with the right questions, field types, and page flow.

What sets Formly apart is its hybrid approach. The AI handles the heavy lifting of drafting the initial form, but every generated form opens in a full-featured visual editor where users retain complete control. You can drag and drop blocks, rearrange pages, apply conditional logic, customize branding, and fine-tune every detail. Formly supports a wide array of field types including text inputs, dropdowns, matrices, phone, email, signatures, ratings, and file uploads. It also offers advanced capabilities like multi-page flows, answer piping, and personalized paths that make every response feel relevant. For teams concerned about data privacy, Formly is hosted in Europe and is fully GDPR compliant, with no cookies or tracking of form responses. Whether you are a startup screening applicants, a product team collecting beta feedback, or a marketing team generating leads, Formly provides a seamless workflow from AI-powered creation to data-driven analysis.

AI-Powered Form Generation from Chat

Formly allows you to connect your preferred AI agent once and then simply ask for what you need. Describe the outcome you want in natural language, such as "Create a feedback survey for our beta users and publish it" or "Build a job application form with a resume upload." The AI agent interprets your goal and generates a complete form with the appropriate questions, field types, and page flow. The form goes live in seconds, and you can even ask your agent to show you this week's responses or summarize the results directly in the chat interface. This feature dramatically reduces the time from idea to live form, making form creation as simple as having a conversation.

Full Visual Editor with Drag-and-Drop

Every form generated by AI opens in a comprehensive visual editor, not a locked template. You can change anything, or go far beyond what you initially asked for. The editor features drag-and-drop blocks that let you rearrange fields, add new elements, and create multi-page flows with ease. A real-time preview shows exactly how your form will appear to respondents. You can apply your own branding, customize colors and fonts, and fine-tune every detail. The editor supports every block you need, from text inputs and dropdowns to signatures, ratings, and file uploads, giving you complete creative control over the final form.

Advanced Conditional Logic and Answer Piping

Formly enables you to create personalized paths for every respondent using variables, answer piping, and conditional logic. You can dynamically reference previous answers within the same form, such as greeting a user by their first name or pre-filling their email address. Conditional logic allows you to show or hide questions based on prior responses, making every form feel tailored and relevant. For example, you can ask "Hey @First Name, can we send updates to @Email?" and then branch the conversation based on their answer. These features increase completion rates and improve the quality of data collected by reducing friction and ensuring respondents only see questions that apply to them.

Comprehensive Analytics, Submissions, and Integrations

Formly provides robust tools for understanding your data. You can view submissions, track analytics like total responses and completion rates, and see aggregated insights such as average ratings or popular answer choices. The platform supports webhooks that push every submission to any service that accepts them the moment they arrive, enabling seamless integration with CRMs, databases, or custom workflows. Additionally, Formly offers a REST API and MCP (Model Context Protocol) for pulling responses programmatically, allowing your AI agent to fetch and summarize data for you. Email notifications keep your team informed of new submissions in real time. Upcoming integrations include Notion, Zapier, and Make for even broader connectivity.

Beta Feedback and Product Research

Product teams can use Formly to quickly create feedback surveys for beta users. Simply ask your AI agent to "Create a feedback survey for our beta users and publish it." The AI generates a form with rating scales, open-ended questions, and multi-page flows to capture comprehensive feedback. You can then analyze responses directly in the dashboard or ask your agent to summarize the results, revealing common requests like "dark mode" or "CSV export." This rapid feedback loop helps teams iterate on their product based on real user input.

Job Application and Candidate Screening

HR teams and hiring managers can generate job application forms with resume uploads, cover letters, and screening questions in seconds. Describe the role and requirements to your AI agent, and Formly creates a multi-page application flow that includes file upload fields, signature blocks, and conditional questions based on experience level. Submissions can be piped via webhook directly into an ATS or CRM, and the analytics dashboard provides an overview of applicant volume and completion rates.

Lead Generation and Qualification

Marketing teams can create high-converting lead generation forms without starting from scratch. Describe your target audience and the information you need, and Formly generates a form with optimized field types and page flow. Use conditional logic to qualify leads based on their answers, showing additional questions only to high-intent respondents. Embed the form on your website or share a short link, and use webhooks to send qualified leads directly to your CRM for immediate follow-up.

Event Registration and Signups

Event organizers can build registration forms that collect attendee information, handle multiple ticket types, and include file uploads for dietary requirements or special requests. Multi-page flows make the registration process feel manageable, while answer piping personalizes confirmation messages. Formly's analytics track total signups and completion rates, and email notifications keep you updated on new registrations. The form can be embedded on your event page or shared via a short link.

Formly offers a single, simple plan with unlimited forms and submissions. You can cancel anytime. The pricing is designed to be straightforward with no hidden fees or tiered restrictions, making it suitable for teams of all sizes from startups to enterprises.

How does Formly work with AI agents?

Formly connects to your preferred AI agent like Claude, ChatGPT, Cursor, or Codex through a one-time setup that takes about two minutes. Once connected, you can simply ask the agent to create a form by describing the outcome you want. The agent generates the form with appropriate questions, field types, and page flow, and publishes it live. You can then view responses and ask the agent to summarize the data directly in the chat interface.

Is my data secure and GDPR compliant?

Yes, Formly is hosted in Europe and is fully GDPR compliant. The platform does not use cookies or track your form responses. Your data stays yours, and we prioritize privacy and security in all aspects of the service. This makes Formly suitable for collecting sensitive information like job applications, feedback, and personal data.

Can I customize the forms after the AI generates them?

Absolutely. Every form generated by AI opens in a full visual editor where you have complete control. You can drag and drop blocks, add new fields, rearrange pages, apply conditional logic, customize branding, and fine-tune every detail. The editor provides a real-time preview so you can see exactly how your form will look to respondents.

What integrations are available for form submissions?

Formly currently supports webhooks that push every submission to any service that accepts them the moment they arrive, enabling seamless integration with CRMs, databases, and custom workflows. It also offers a REST API and MCP for pulling responses programmatically. Upcoming integrations include Notion, Zapier, and Make for even broader connectivity without custom coding.