JustLaunched

JustLaunched is a curated SaaS launch directory designed specifically for indie hackers and SaaS founders who want their product to be discovered by early customers and gain traction from day one. The platform addresses the common challenge of new products getting buried in crowded marketplaces by providing a dedicated space where real buyers and builders actively browse for the newest tools and services. At its core, JustLaunched allows founders to book a launch date on a public calendar and go live in a feed that is organized by day, category, and traction. This structure ensures that every product gets a moment in the spotlight, rather than being lost in an endless, unorganized list. Each listing on JustLaunched receives its own dedicated page complete with a branded social card, which means sharing the launch on social media or other channels looks professional and compelling. The platform currently hosts over 900 live launches across 14 categories, including AI and Machine Learning, Analytics, Marketing, Developer Tools, E-Commerce, and more. Beyond the initial launch day, JustLaunched offers several features to maintain momentum. This includes a weekly newsletter that puts products in front of subscribers, built-in sharing loops to encourage organic growth, and a service called Directory Blast, which is a done-for-you submission service that lists the product across dozens of high-authority directories. The platform is free to submit a startup, with paid upgrades available for those who want to skip the queue, get promoted, or hand off the busywork of directory submissions. JustLaunched is built for founders who want a clear path from launch to visibility to sustained growth.

Curated Launch Feed with Daily Organization

The core feature of JustLaunched is its daily launch feed, which organizes new SaaS products by the day they go live. This chronological structure ensures that every product receives visibility on its launch day, rather than being buried under older listings. Users can browse launches from today, yesterday, or any previous day, and they can filter the feed by product name, category, or tag. This organization makes it easy for early adopters and potential customers to discover the newest tools in their areas of interest, providing a steady stream of targeted traffic to each listed product.

Dedicated Listing Pages with Branded Social Cards

Each product submitted to JustLaunched receives its own dedicated page that acts as a mini landing page for the launch. These pages are designed to present the product in a professional and compelling manner, including a description, category tags, and a call to action. Crucially, each listing automatically generates a branded social card that looks polished and shareable on platforms like Twitter, LinkedIn, and Facebook. This feature removes the friction of creating custom graphics for a launch announcement and ensures that when founders share their listing, it drives clicks and conveys credibility.

Weekly Newsletter for Sustained Exposure

Beyond the initial launch day, JustLaunched operates a weekly newsletter that features products from the directory. This newsletter is sent to a growing subscriber base of buyers and builders who are actively looking for new tools to try. Being included in the newsletter provides a second wave of traffic and exposure, helping products maintain momentum after their initial launch day spike. This is a key differentiator from simple directories that offer only a single point of visibility, as it supports ongoing discovery and user acquisition.

Directory Blast Done-for-You Service

For founders who want to maximize their online presence without spending hours on manual submissions, JustLaunched offers Directory Blast. This is a paid, done-for-you service where the JustLaunched team submits the product across dozens of high-authority directories, such as product hunt alternatives, startup directories, and niche listing sites. This service saves founders significant time and effort while building valuable backlinks and increasing the product's search engine visibility. It is an efficient way to scale a product's presence across the web with a single action.

Launching a New SaaS Product to a Targeted Audience

An indie hacker has just finished building a new project management tool and needs to get it in front of early adopters. Instead of posting on social media and hoping for traction, they submit their product to JustLaunched. They book a launch date, and on that day, their product appears in the daily feed alongside other new launches. Because the audience on JustLaunched is composed of people actively looking for new SaaS tools, the founder gains a concentrated burst of targeted traffic, upvotes, and potential sign-ups from the first day.

Building Backlinks and SEO Authority for a New Website

A founder of a data analytics startup understands that search engine visibility is critical for long-term growth. They use JustLaunched not only for the immediate traffic but also for the backlinks generated from their dedicated listing page. Additionally, they upgrade to the Directory Blast service, which submits their product to dozens of other high-authority directories. This creates a network of backlinks pointing to their main website, improving its domain authority and helping it rank higher in search results for relevant keywords over time.

Maintaining Post-Launch Momentum for a Growing Tool

A SaaS company has already launched their product on a major platform but saw a drop in traffic after the initial hype faded. They turn to JustLaunched to re-ignite interest. By submitting to the directory, they get a fresh listing page and are considered for inclusion in the weekly newsletter. This provides a steady, secondary stream of visitors who are browsing for new tools. The founder also uses the branded social card to share the listing again on social media, giving their product a second life and attracting users who may have missed the original launch.

Outsourcing Directory Submissions for a Busy Founder

A solo founder is managing customer support, development, and marketing for their new e-commerce platform. They know that being listed on multiple directories is important for visibility, but they simply do not have the time to research and submit to dozens of sites manually. They use JustLaunched's Directory Blast feature to hand off this entire task. The JustLaunched team handles the submissions, and the founder receives the benefits of increased backlinks and directory presence without any of the administrative burden, allowing them to focus on product development and customer acquisition.

Is it free to submit my startup to JustLaunched?

Yes, submitting your startup to JustLaunched is completely free. You can create a listing, get a dedicated page with a branded social card, and appear in the daily launch feed without paying anything. The free listing provides a solid foundation for getting discovered by early customers and builders browsing the directory.

What are the paid upgrades available on JustLaunched?

JustLaunched offers several paid upgrades for founders who want more visibility or to save time. You can pay to skip the queue and get your product listed faster. You can also pay for promotional features to have your product highlighted as a featured or sponsored launch, which increases its visibility within the feed. Finally, the Directory Blast service is a paid, done-for-you option that submits your product to dozens of high-authority directories.

How does the daily launch feed work on JustLaunched?

The daily launch feed on JustLaunched organizes all new product submissions by the day they go live. For example, products launched today appear under a "Today" heading, and products from yesterday appear under "Yesterday." This chronological organization ensures that every product gets a dedicated day of visibility. Users can browse the feed by specific days or filter it by category, tag, or product name to find exactly what they are looking for.

What is the Directory Blast service and how does it help my product?

Directory Blast is a paid service offered by JustLaunched where the team manually submits your product to dozens of high-authority directories across the web. This is a done-for-you service that saves you hours of research and manual work. The benefits include building multiple backlinks to your website, which improves your search engine ranking, and increasing your product's visibility on other popular listing sites, driving additional referral traffic.