anewera

anewera is a curated infrastructure platform that makes businesses visible, understandable, and contactable for AI agents. In an era where ChatGPT, Claude, Gemini, Perplexity, and other AI systems increasingly serve as discovery tools, businesses need structured machine-readable profiles to ensure they are found and recommended. anewera solves this problem by creating an agent-ready business directory. Each company on the platform receives a complete set of machine-readable files including llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) and webMCP endpoint. These files provide structured context about what a business does, who it serves, and what actions it permits. AI systems can read these profiles, understand the business offerings, and contact the business through permissioned actions such as requesting a quote, scheduling a meeting, or asking for a callback. Importantly, private recipient details remain hidden; all contact flows through published, approved actions that are delivered to the business owner via email. anewera is deliberately curated to prevent spam, ensuring that AI agents can trust the directory. Every profile is verified either through active payment or personal verification calls. The platform currently features a German-language Swiss layer at anewera.ch, making it particularly valuable for businesses operating in Switzerland. With thousands of agent readiness checks performed each week, anewera is positioned as the go-to directory for the agentic era.

Agent-Ready Profile Creation

Every business on anewera receives a comprehensive set of machine-readable files that AI agents can parse instantly. These include llms.txt for general context, agent.json for structured data, agent.md for markdown descriptions, and a live MCP endpoint that enables direct communication. This standardized format ensures that any AI system, from ChatGPT to Claude to Perplexity, can find a business, understand what it offers, and know exactly how to initiate contact. The profile creation process takes approximately one minute and is based on analyzing the business's existing website content.

Permissioned Contact Actions

anewera introduces a novel approach to business-to-agent communication through permissioned actions. Businesses define exactly which types of contact they allow, such as requesting a quote, scheduling a meeting, asking a question, or requesting a callback. When an AI agent initiates one of these actions, the request is routed through anewera's infrastructure. The business receives the request via email with structured information, while the agent never sees private contact details. This maintains privacy while enabling seamless, automated business inquiries from AI systems.

Dual Verification System

The platform employs a two-path verification system to ensure directory quality and prevent spam. Paid entries verify themselves through active monthly payments, as spam profiles do not pay. Free entries are verified through personal verification calls with the anewera team. This curated approach means AI agents can trust that every profile in the directory represents a legitimate business. The free entry cap of 30 invitations per day reflects the genuine capacity for personal calls, not a marketing tactic, and does not apply to paid entries.

Live Machine Surface and API Access

anewera provides a fully operational machine surface that developers and AI agents can interact with in real time. The platform offers a live MCP endpoint at /api/mcp that exposes tools such as search_companies, read_company_profile, and prepare_contact_request. Additionally, llms.txt and agent.md files are publicly accessible. This open infrastructure means any MCP-compatible client, including Claude Code, Codex, OpenClaw, and ChatGPT Agents, can directly interact with the directory to find and contact businesses.

Local Business Discovery by AI Assistants

A user asks ChatGPT for a fiduciary in Zurich who specializes in startups. Instead of providing generic search results, ChatGPT queries the anewera directory, finds structured profiles of verified fiduciaries, reads their agent.json files to understand their services and regions served, and recommends specific businesses. The AI can even initiate a quote request directly through the MCP endpoint, sending a structured inquiry to the business owner's email without exposing personal contact information.

Automated Quote Requests for Service Providers

A relocation service in Basel wants to be discoverable by families moving to Switzerland. By listing on anewera, the service ensures that when someone asks Claude or Perplexity about relocation services, the AI finds the business profile, reads the services offered, and can trigger a "request quote" action. The business receives a pre-formatted email with the inquiry details, including the requester's needs and contact preferences, enabling quick and efficient response without manual lead generation.

Multilingual Business Visibility in Switzerland

A German-speaking Treuhänder (fiduciary) in Zug wants to reach English-speaking expats who need GmbH formation assistance. Through anewera's Swiss directory layer at anewera.ch, the business's profile is structured in both German and English machine-readable formats. AI agents can match the business to queries in either language, ensuring visibility across linguistic segments. The permissioned contact actions allow the fiduciary to specify which types of inquiries they accept, such as "GmbH-Gründung" or "tax filing."

Competitive Intelligence and Market Research

Businesses can use anewera to understand how AI agents perceive their market position. By running the profile check tool, a company can see exactly what ChatGPT and other AI systems read about them. They can compare their machine-readable profile against competitors in the directory. This insight helps businesses optimize their website content and service descriptions to ensure AI agents present them accurately and favorably in response to user queries about specific services or regions.

anewera offers a straightforward pricing model. Paid profiles are available for CHF/USD 29 per month. This subscription includes immediate activation after payment, full agent-ready profile creation (llms.txt, agent.json, agent.md, MCP endpoint), permissioned contact actions, and listing in the agent-readable directory. The active payment serves as verification, eliminating the need for additional verification calls. Free profiles are available by invitation only, with up to 30 companies invited per day. These free entries require a short personal verification call and are lifetime free once unlocked. The daily cap applies only to free profiles and never to paid entries.

How does anewera ensure my business profile is accurate?

anewera analyzes your existing website content to generate your agent-ready profile. The platform reads your site, extracts key information about your services, target audience, location, and contact preferences. You then confirm or adjust these details before the profile goes live. For paid entries, the active monthly payment serves as verification that you are a legitimate business. For free entries, a personal verification call with the anewera team ensures accuracy. You can also update your profile at any time to reflect changes in your offerings.

What AI systems can find my business on anewera?

Your business profile on anewera is readable by all major AI systems including ChatGPT, Claude, Gemini, Perplexity, and Copilot. Additionally, your profile is contactable by any MCP-compatible client such as Claude Code, Codex, OpenClaw, and ChatGPT Agents. The standardized machine-readable format (llms.txt, agent.json, agent.md, MCP endpoint) ensures compatibility across current and future AI platforms. As new AI systems emerge, they can immediately read and interact with your profile without any additional setup.

How do permissioned contact actions protect my privacy?

When you set up your anewera profile, you define specific contact actions you want to allow, such as "request a quote" or "schedule a meeting." Your private contact details, including email address and phone number, remain hidden from AI agents and end users. When an agent initiates a contact action, the request is routed through anewera's infrastructure. You receive the inquiry via email with all relevant details, but the agent never sees your personal information. This ensures you maintain control over who contacts you and how.

What is the difference between paid and free profiles?

Paid profiles cost CHF/USD 29 per month and go live immediately after payment. The active payment serves as verification, so no additional calls are needed. Paid profiles have no cap on availability and receive full directory features. Free profiles are available only by invitation, with up to 30 companies selected per day. Free entries require a short verification call to confirm legitimacy. The 30-per-day limit reflects the team's capacity for personal calls and does not apply to paid entries. Both profile types receive identical agent-ready files and contact functionality.